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jnby by JNBY
Founded in 1994 by a team of 12 art and design students, the Chinese fashion brand JNBY initially got inspiration from the look of club kids in the late 1980s and 90s. Espousing a modern DIY aesthetic, the brand aimed to make convertible clothes that would allow its wearers to interpret them per their personal style. The clothes developed a strong fanbase.
