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Owa Yurika
Yuki and Yuriko feel that modern parents who appreciate innovative designs for themselves would want to dress their children in more unique clothing without making their daughters appear forcedly girly, and that that they can instill confidence in them by dressing them with originality and encourage them to embrace girlhood in an individual way. In the era of fast fashion, the ethos behind Owa Yurika is to teach the next generation to prioritise quality in all things. With well-made clothes they’ll cherish, the founders hope they’ll do just that.
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